Illustration: SCMP

When extra days wouldn’t spur Chinese consumers to spend, retailers open late into the night to loosen purse strings

  • China’s policymakers are pinning their hopes on the younger demographic to move the country towards a consumer-driven economy
  • Businesses in China are taking advantage of government incentives to entice younger consumers to spend more on after-hours activities
Topic |   China economy

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Illustration: SCMP
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