Illustration: SCMP

When extra days wouldn’t spur Chinese consumers to spend, retailers open late into the night to loosen purse strings

  • China’s policymakers are pinning their hopes on the younger demographic to move the country towards a consumer-driven economy
  • Businesses in China are taking advantage of government incentives to entice younger consumers to spend more on after-hours activities
Topic |   China economy

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Illustration: SCMP
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Daniel Ren

Daniel Ren

Daniel Ren is the SCMP's Shanghai bureau chief. A Shanghai native, Daniel joined the SCMP in 2007 as a Business reporter.

Pearl Liu

Pearl Liu

Based in Hong Kong, Pearl covers the property market in the city and China and follows major listed developers. She previously worked at The Straits Times and has also contributed stories to China Daily.