The NBA’s Los Angeles Lakers playing against the Brooklyn Nets in Shenzhen, on October 12, 2019. Photo: Reuters The NBA’s Los Angeles Lakers playing against the Brooklyn Nets in Shenzhen, on October 12, 2019. Photo: Reuters
The NBA’s Los Angeles Lakers playing against the Brooklyn Nets in Shenzhen, on October 12, 2019. Photo: Reuters
Business /  Companies

NBA’s chief admits the China crisis set off by Morey’s tweet led to ‘substantial’ losses in a market it’s spent decades cultivating

  • The NBA is the most popular US league in the world’s most populous country – with some 800 million Chinese viewers – and its business there is already a billion-dollar enterprise
  • Tencent Holdings has a US$1.5 billion, five-year deal to stream league games online in China

Topic |   NBA (National Basketball Association)
Bloomberg
Bloomberg

Updated: 10:49am, 18 Oct, 2019

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The NBA’s Los Angeles Lakers playing against the Brooklyn Nets in Shenzhen, on October 12, 2019. Photo: Reuters The NBA’s Los Angeles Lakers playing against the Brooklyn Nets in Shenzhen, on October 12, 2019. Photo: Reuters
The NBA’s Los Angeles Lakers playing against the Brooklyn Nets in Shenzhen, on October 12, 2019. Photo: Reuters
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