Customers make a beeline at Costco’s store opening in Shanghai on August 27, 2019. Photo: AFP
Costco bets it can outsell rivals in China by getting to know its customers better with big data
- Seattle-based wholesaler relies on big data from early presence on Tmall.com, global reach in pursuit of the world’s third largest market in household spending
- Costco is said to be planning a second store after Shanghai success as foreign peers like Carrefour, Metro cede control to local operators
Topic |
China economy
Customers make a beeline at Costco’s store opening in Shanghai on August 27, 2019. Photo: AFP