Customers make a beeline at Costco’s store opening in Shanghai on August 27, 2019. Photo: AFP

Costco bets it can outsell rivals in China by getting to know its customers better with big data

  • Seattle-based wholesaler relies on big data from early presence on Tmall.com, global reach in pursuit of the world’s third largest market in household spending
  • Costco is said to be planning a second store after Shanghai success as foreign peers like Carrefour, Metro cede control to local operators
Topic |   China economy

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Customers make a beeline at Costco’s store opening in Shanghai on August 27, 2019. Photo: AFP
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