Paul Riley, Philip Morris’s president for East Asia and Australia. Photo: Xiaomei Chen

Marlboro maker Philip Morris bets on heated tobacco product as ‘better alternative’ amid switch away from cigarettes

  • Company has launched IQOS in Japan, South Korea, New Zealand and Malaysia
  • Tobacco giant hopes to increase IQOS’s contribution to its market share from 2.3 per cent currently
Topic |   Smoking and vaping

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Paul Riley, Philip Morris’s president for East Asia and Australia. Photo: Xiaomei Chen
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