Paul Riley, Philip Morris’s president for East Asia and Australia. Photo: Xiaomei Chen
Marlboro maker Philip Morris bets on heated tobacco product as ‘better alternative’ amid switch away from cigarettes
- Company has launched IQOS in Japan, South Korea, New Zealand and Malaysia
- Tobacco giant hopes to increase IQOS’s contribution to its market share from 2.3 per cent currently
Topic |
Smoking and vaping
Paul Riley, Philip Morris’s president for East Asia and Australia. Photo: Xiaomei Chen