Paul Riley, Philip Morris’s president for East Asia and Australia. Photo: Xiaomei ChenPaul Riley, Philip Morris’s president for East Asia and Australia. Photo: Xiaomei Chen
Paul Riley, Philip Morris’s president for East Asia and Australia. Photo: Xiaomei Chen
Business /  Companies

Marlboro maker Philip Morris bets on heated tobacco product as ‘better alternative’ amid switch away from cigarettes

  • Company has launched IQOS in Japan, South Korea, New Zealand and Malaysia
  • Tobacco giant hopes to increase IQOS’s contribution to its market share from 2.3 per cent currently
Topic |   Smoking and vaping
Georgina Lee
Georgina Lee

Updated: 11:57am, 8 Nov, 2019

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Paul Riley, Philip Morris’s president for East Asia and Australia. Photo: Xiaomei ChenPaul Riley, Philip Morris’s president for East Asia and Australia. Photo: Xiaomei Chen
Paul Riley, Philip Morris’s president for East Asia and Australia. Photo: Xiaomei Chen
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