Chow Tai Fook is among jewellers experimenting with ways to bolster customer confidence in buying diamonds online. Above, an employee cleans a display cabinet at a Chow Tai Fook store in Hong Kong in 2016. Photo: Bloomberg

China’s army of online shoppers stop at buying one thing – diamonds. That appears to be changing, De Beers says

  • Retailers are blending physical and virtual experiences to build trust in diamond sales online
  • China online diamond sales have grown ‘significantly,’ says De Beers
Topic |   Diamonds as an Investment

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Chow Tai Fook is among jewellers experimenting with ways to bolster customer confidence in buying diamonds online. Above, an employee cleans a display cabinet at a Chow Tai Fook store in Hong Kong in 2016. Photo: Bloomberg
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