Meatless burger patties from Impossible Foods, which hit US grocery store shelves for the first time in September. The US company says China is a top priority. Photo: HandoutMeatless burger patties from Impossible Foods, which hit US grocery store shelves for the first time in September. The US company says China is a top priority. Photo: Handout
Meatless burger patties from Impossible Foods, which hit US grocery store shelves for the first time in September. The US company says China is a top priority. Photo: Handout

Can meat-loving Chinese consumers be convinced to switch to plant-based substitutes?

  • China, which consumes 27 per cent of meat produced globally, is now being heralded as the next target market ripe for entrepreneurs and investors to get on board
  • Market observers say a lot still needs to be done as most Chinese consumers are not aware of the science, health benefits and environmental impact of plant-based meat products
Topic |   Food and Drinks
Meatless burger patties from Impossible Foods, which hit US grocery store shelves for the first time in September. The US company says China is a top priority. Photo: HandoutMeatless burger patties from Impossible Foods, which hit US grocery store shelves for the first time in September. The US company says China is a top priority. Photo: Handout
Meatless burger patties from Impossible Foods, which hit US grocery store shelves for the first time in September. The US company says China is a top priority. Photo: Handout
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