Bak Foong pills on display at Eu Yan Sang’s factory in Hong Kong. Photo: David Wong

Chinese medicine maker Eu Yan Sang to launch plant-based Bak Foong menstruation pills in bid to win over millennial women

  • The iconic firm says the entirely plant-based version of its famous Bak Foong cure for menstrual pains is just as effective as the original, which contains deer antler and black bone chicken
  • A major challenge for traditional Chinese medicine (TCM) is winning over millennials, who tend to place a higher value on convenience and sustainability
Topic |   Pharmaceuticals

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Bak Foong pills on display at Eu Yan Sang’s factory in Hong Kong. Photo: David Wong
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Eric Ng

Eric Ng

Eric joined the SCMP in 1998 after brief stints in a trading company and translation and editing roles at Dow Jones and Edinburgh Financial Publishing. He has close to 20 years of experience covering China's energy, mining and industrial materials sectors, and has recently added biotechnology to his coverage. Eric has a Masters of Business Administration degree.