Chinese medicine maker Eu Yan Sang to launch plant-based Bak Foong menstruation pills in bid to win over millennial women
- The iconic firm says the entirely plant-based version of its famous Bak Foong cure for menstrual pains is just as effective as the original, which contains deer antler and black bone chicken
- A major challenge for traditional Chinese medicine (TCM) is winning over millennials, who tend to place a higher value on convenience and sustainability
Eu Yan Sang, the 140-year-old traditional Chinese medicine maker whose products for women and children are familiar to generations of Hong Kong people, aims to launch by year-end an entirely plant-based version of its famous Bak Foong menstruation pills in a bid to appeal to a younger consumer.
Designed to complement its existing product containing animal-based ingredients such as deer antler and black bone chicken, the plant version has been tested to deliver the same efficacy in alleviating menstrual pains and regulating the menstrual cycle, according to the firm.
“The research and development of plant-based Bak Foong Pills is just part of our continued effort to innovate our products to reach a wider segment of consumers, including those preferring a non-animal-based option of health supplement,” said Aaron Boey, group chief executive of the Singapore-based company.
A major challenge for the traditional Chinese medicine (TCM) industry is winning over millennials, who tend to place a higher value on convenience and sustainability.
“It is certainly true that younger consumers are gravitating towards western more than traditional Chinese remedies,” said Boey.