Will a Swedish start-up’s US$90 accessory to keep US$249 AirPods safe find any takers in China?
- Straps to hold the wireless earbuds ‘felt like a very obvious idea’, co-founder says
- Swedish start-up Tapper’s straps and chains cost as much as 625 yuan (US$90)
A fashion accessory has come to the rescue of AirPods owners in China who fear losing their expensive wireless devices.
Tapper, a Swedish start-up, plans to sell smart looking leather straps and chains to hold the AirPods and AirPods Pro in China as early as April, according to co-founder Robin Westlund. It will initially be available at the upmarket Chinese retail chain SKP’s outlets in Beijing and the northwestern city of Xian before the brand potentially rolls out e-commerce sales.
The products, featuring gold and silver-plated details and priced from 430 yuan (US$62) to 625 yuan (US$90), gained attention recently on social media platforms including Twitter, with some users commenting, “we have come full circle.” AirPods Pro cost as much as US$249.
But the seemingly counter-intuitive design has led to initial commercial success. The company sold 3,500 units within days through US department store Nordstrom after discussions about the accessory blew up on social media in early December, Westlund said in a recent interview.
“The moment I read about and saw images of the AirPods for the first time, I understood that there would be a demand for some solution helping you to keep track of the AirPods and make them more convenient to use,” said Westlund.
He added that he founded the company just three days after Apple launched the product in September 2016. “The idea of a strap, that you can use to keep the AirPods around your neck like a necklace, felt like a very obvious idea.”