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BusinessCompanies

How to conduct an IPO in volatile markets: keep it small and conference call investors

  • Internet roadshows, cornerstone investors, small deals help IPOs complete in Hong Kong
  • Total funds raised in city for January, February down 16 per cent year on year

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Companies listing in Hong Kong have kept deal sizes small, jumped on conference calls to bring in investors and enlisted cornerstones to get their IPOs over the finish line. Photo: Bloomberg
Georgina Lee

Xingye Wulian Service, a Henan-based property company, celebrated its HK$200 million (US$25 million) listing in Hong Kong on March 9 after road-testing a new way of gathering investors: over the internet.

Traditionally, IPO underwriters and the company’s management make a series of pit stops in financial hubs from New York to Tokyo, pitching the deal to potential investors. During the coronavirus epidemic, companies have switched to making presentations online and via teleconferencing.

Chinese companies have had to adapt earlier than others during the new coronavirus outbreak. So far, they have found that internet roadshows, keeping the IPO relatively small, and bringing in large, anchor investors help them get the deal over the finish line.
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Many of these Chinese companies list in Hong Kong, the world’s biggest IPO market last year. They may have valuable lessons to offer other market debutantes around the world and point to the new normal for IPO bankers and investors.

The total funds raised in Hong Kong for January and February are down 16 per cent year on year. Photo: Bloomberg
The total funds raised in Hong Kong for January and February are down 16 per cent year on year. Photo: Bloomberg
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“If the coronavirus drags on, and travel bans and quarantine measures are not lifted soon we would likely continue with using internet roadshow for other issuers we are helping to list,” said Han Dong, at Hong Kong-based brokerage Zhongtai International which advised the property company.

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