Staff wearing mask in a Sa Sa beauty retail shop in Causeway Bay at the onset of coronavirus pandemic in February 2020. Photo: May Tse Staff wearing mask in a Sa Sa beauty retail shop in Causeway Bay at the onset of coronavirus pandemic in February 2020. Photo: May Tse
Staff wearing mask in a Sa Sa beauty retail shop in Causeway Bay at the onset of coronavirus pandemic in February 2020. Photo: May Tse

Sa Sa pushes e-commerce strategy to shore up sales as mainland tourists dwindle and Sephora heats up rivalry

  • Sa Sa engages Boutir to chase online sales as foot traffic dwindles, rival Sephora re-enters local beauty retailing market
  • Sa Sa has lost 40 per cent of its market value in the past 12 months, versus a 4 per cent drop in the Hang Seng Index

Topic |   Sa Sa International Holdings
Staff wearing mask in a Sa Sa beauty retail shop in Causeway Bay at the onset of coronavirus pandemic in February 2020. Photo: May Tse Staff wearing mask in a Sa Sa beauty retail shop in Causeway Bay at the onset of coronavirus pandemic in February 2020. Photo: May Tse
Staff wearing mask in a Sa Sa beauty retail shop in Causeway Bay at the onset of coronavirus pandemic in February 2020. Photo: May Tse
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