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China’s electric car start-ups accelerate plans to grab market share, but mainland Chinese buyers can’t look beyond Tesla

  • Chinese EV makers dream of unseating Tesla by raising capital and developing models with longer driving ranges, but they are yet to strike a chord with consumers
  • Tesla has managed to eke out profits only for a few quarters in its 10 years as a publicly listed company

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Chinese EV makers dream of unseating Tesla by raising capital and developing models with longer driving ranges, but they are yet to strike a chord with consumers. Illustration: Perry Tse
Tesla’s China challengers want to replicate the world’s best-selling electric carmaker’s success at home. But the road to success is long and arduous, which even the American company took nearly a decade to surmount and eventually become viable.

Notwithstanding challenges like the Covid-19 outbreak that briefly slowed down sales of new-energy vehicles, Chinese start-ups are pressing ahead with their plans to grab a share of the mainland’s growing NEV market and unseating Tesla from its lofty perch.

The plans are in different stages for the handful of potential Tesla challengers. In the past couple of months some have unveiled upcoming production models that have longer driving ranges. Some are working on expanding production facilities to lower costs, while others have undertaken massive fundraising exercises and come up with innovative battery-swapping schemes.
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However, mainland consumers remain far from convinced, as analysts say the market is yet to see a real Chinese-made electric car model that can stem the early dominance Tesla, whose Model 3 outsells its nearest competitor by three to one.

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Vehicle number 10,000 rolls off the assembly line for Chinese electric carmaker XPeng

Vehicle number 10,000 rolls off the assembly line for Chinese electric carmaker XPeng

“Competition is getting heated, but Tesla enjoys an overwhelming advantage,” said Chen Jinzhu, chief executive of Shanghai Mingliang Auto Service, which sells car insurance and deals in second-hand vehicles. “The grim reality is that Chinese drivers would choose Tesla now as the cars are priced attractively.”

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Earlier this month, Evergrande Health Industry Group, the electric vehicle arm of mainland property developer China Evergrande Group, unveiled six car models under its Hengchi brand. The company has made its ambitions clear that it wants to become the world’s largest NEV manufacturer over the next three to five years, even proposing to change its name to China Evergrande New Energy Vehicle Group.
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