In early August, Evergrande launched six electric cars, under its Hengchi brand, along with an unusually intense television marketing campaign. Photo: SCMP Handout In early August, Evergrande launched six electric cars, under its Hengchi brand, along with an unusually intense television marketing campaign. Photo: SCMP Handout
In early August, Evergrande launched six electric cars, under its Hengchi brand, along with an unusually intense television marketing campaign. Photo: SCMP Handout

Evergrande’s electric car unit dazzles investors with flashy ad campaigns. But the quality of the products will count eventually

  • Shares of the newly renamed China Evergrande New Energy Vehicle Group are soaring on the back of an intense marketing campaign that includes bombarding TVs with frequent, short ads
  • Such marketing gimmicks, which seem to put style before substance, may not be enough in the long run to keep investors’ in thrall, warns analyst

Topic |   Electric cars
In early August, Evergrande launched six electric cars, under its Hengchi brand, along with an unusually intense television marketing campaign. Photo: SCMP Handout In early August, Evergrande launched six electric cars, under its Hengchi brand, along with an unusually intense television marketing campaign. Photo: SCMP Handout
In early August, Evergrande launched six electric cars, under its Hengchi brand, along with an unusually intense television marketing campaign. Photo: SCMP Handout
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