“The sheer size of China’s female consumer population makes it the third-largest consumer market in the world". Photo: Xinhua
“The sheer size of China’s female consumer population makes it the third-largest consumer market in the world". Photo: Xinhua

‘Little sisters’ army of young women in China reshaping mergers and acquisitions as they drive spending

  • Young women in China are the biggest consumers of pet products and services; women make three out of four purchases
  • Deal makers are studying young women’s buying habits as they consider M&As

“The sheer size of China’s female consumer population makes it the third-largest consumer market in the world". Photo: Xinhua
“The sheer size of China’s female consumer population makes it the third-largest consumer market in the world". Photo: Xinhua
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