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China auto show to provide much-needed boost for industry slowly recovering from coronavirus pandemic

  • Auto China could not have come at a better time for the industry that is seeing a gradual recovery, observers say
  • Although the biennial show has been delayed by months because of Covid-19, it is the only major international industry event to proceed this year

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The Auto China 2020 show is being in Beijing held after a delay of five months. Photo: AFP
Daniel Ren
As the Auto China 2020 kicks off in Beijing on Saturday, industry observers expect the only major international car show this year to revive buying interest in the world’s largest market that is seeing signs of a recovery after a two-year slump.

The biennial event, originally expected to be held in April, was postponed because of the Covid-19 pandemic. The Chinese government’s go-ahead for the show is a sign of confidence that Beijing has successfully contained the pandemic and is determined to rejuvenate the car market and economy that had been badly hurt by the coronavirus. The 10-day event ends on October 5.

Car sales on the mainland rose 8.8 per cent year on year in August to 1.7 million units, according to the China Passenger Car Association, the fastest since May 2018.
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“The timing of the Beijing auto show could not have been any better,” said Chen Jinzhu, chief executive of Shanghai Mingliang Auto Service, which deals in used vehicles and car insurance. “The grand show may help the market regain its momentum after months of disappointing sales.”

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Local and foreign carmakers seeking to grow their sales in China have in the past used the exhibition to showcase their latest technologies and models. This year’s exhibitors include more than 90 brands ranging from established players such as Volkswagen and General Motors to Chinese electric vehicle start-ups like NIO and Xpeng. However, fewer visitors are expected this year compared to the 820,000 last time around because of the virus-control measures, according to the organisers.
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China’s 8.3 trillion yuan (US$1.2 trillion) car industry and its supply chain play an important role in the economy. It employs 33.5 million workers or one in every 12 jobs in the country, according to the Sina news portal. China’s growing middle class fuelled a surge in car sales from the late 1990s to 2017, before the market took a dive in 2018 as consumers reined in big-ticket spending amid worries over the economy and job security.

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