Workers sorting out packages at a centre in Lianyungang in eastern Jiangsu province on November 11 during the record-breaking Singles' Day shopping spree. Photo: Xinhua Workers sorting out packages at a centre in Lianyungang in eastern Jiangsu province on November 11 during the record-breaking Singles' Day shopping spree. Photo: Xinhua
Workers sorting out packages at a centre in Lianyungang in eastern Jiangsu province on November 11 during the record-breaking Singles' Day shopping spree. Photo: Xinhua

Alibaba says Singles’ Day record sales show resilience in economy as firm seeks to turn future editions into ‘fun-filled’ event

  • Alibaba to focus more on turning future 11.11 editions into ‘fun-filled’ event, less on breaking records, chairman and CEO Zhang says
  • The 11-day gala this year generated US$75.8 billion of gross sales, breaking last year’s record by 26 per cent

Topic |   Alibaba
Workers sorting out packages at a centre in Lianyungang in eastern Jiangsu province on November 11 during the record-breaking Singles' Day shopping spree. Photo: Xinhua Workers sorting out packages at a centre in Lianyungang in eastern Jiangsu province on November 11 during the record-breaking Singles' Day shopping spree. Photo: Xinhua
Workers sorting out packages at a centre in Lianyungang in eastern Jiangsu province on November 11 during the record-breaking Singles' Day shopping spree. Photo: Xinhua
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