China’s organic food market is expected to grow by 10.2 per cent between 2019 and 2024 to US$5.5 billion. Photo: EPA-EFE
China’s organic food market is expected to grow by 10.2 per cent between 2019 and 2024 to US$5.5 billion. Photo: EPA-EFE

Chinese start-up OrgHive helps consumers put their trust in mainland’s organic food market with WeChat mini app

  • OrgHive allows consumers to instantly verify the authenticity of a product by using their mobile phones to scan the code unique to each item
  • The start-up is also helping companies market their organic food products to Chinese consumers by building their trust in these brands

China’s organic food market is expected to grow by 10.2 per cent between 2019 and 2024 to US$5.5 billion. Photo: EPA-EFE
China’s organic food market is expected to grow by 10.2 per cent between 2019 and 2024 to US$5.5 billion. Photo: EPA-EFE

Corrected [1:28am, 4 Jan, 2021]

  • [1:28am, 4 Jan, 2021]

    Corrects to say unique codes instead of bar codes in third and sixth paragraph

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