China’s organic food market is expected to grow by 10.2 per cent between 2019 and 2024 to US$5.5 billion. Photo: EPA-EFE China’s organic food market is expected to grow by 10.2 per cent between 2019 and 2024 to US$5.5 billion. Photo: EPA-EFE
China’s organic food market is expected to grow by 10.2 per cent between 2019 and 2024 to US$5.5 billion. Photo: EPA-EFE

Chinese start-up OrgHive helps consumers put their trust in mainland’s organic food market with WeChat mini app

  • OrgHive allows consumers to instantly verify the authenticity of a product by using their mobile phones to scan the code unique to each item
  • The start-up is also helping companies market their organic food products to Chinese consumers by building their trust in these brands

Topic |   China food safety
China’s organic food market is expected to grow by 10.2 per cent between 2019 and 2024 to US$5.5 billion. Photo: EPA-EFE China’s organic food market is expected to grow by 10.2 per cent between 2019 and 2024 to US$5.5 billion. Photo: EPA-EFE
China’s organic food market is expected to grow by 10.2 per cent between 2019 and 2024 to US$5.5 billion. Photo: EPA-EFE

Corrected [1:28am, 4 Jan, 2021]

  • [1:28am, 4 Jan, 2021]

    Corrects to say unique codes instead of bar codes in third and sixth paragraph

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