How HSBC’s digital platform is helping the apparel sector to trace the origin of cotton amid Xinjiang scrutiny
- Serai, HSBC’s wholly-owned subsidiary, adds greater visibility and transparency to entire supply chain of the apparel industry, CEO Vivek Ramachandran says
- Launched in 2019, Serai currently has 3,500 companies on the platform

HSBC’s digital business to business platform, Serai, has launched a solution for the apparel industry to trace the origin of cotton and other raw materials in the industry’s supply chains as cotton exports from Xinjiang come under greater scrutiny by the US government.
Using the new traceability solution, suppliers can input data on the provenance of their goods at each step along the value chain – from raw material to processed or in-process goods and final shippable product.

China is the world’s second largest cotton producer, with 85 per cent of the output originating from the autonomous region alone in 2019, according to the US Department of Agriculture and Rural Affairs. The US imported US$50 billion worth of textiles from China in 2019.