A cosmetics store in Beijing. The global market for anti-ageing products is projected to reach a revised size of US$83.2 billion by 2027. Photo: Reuters
A cosmetics store in Beijing. The global market for anti-ageing products is projected to reach a revised size of US$83.2 billion by 2027. Photo: Reuters
Start-ups

Hong Kong cell-based protein start-up Avant extends reach from faux meat to US$52.5 billion global anti-ageing products market

  • Company is using cell culture to produce animal-based ingredients commonly used in skincare products
  • Avant, which has been targeting local gastronomic tastes for seafood, will be able to commercialise skincare protein products in a shorter period of time

A cosmetics store in Beijing. The global market for anti-ageing products is projected to reach a revised size of US$83.2 billion by 2027. Photo: Reuters
A cosmetics store in Beijing. The global market for anti-ageing products is projected to reach a revised size of US$83.2 billion by 2027. Photo: Reuters
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