Hong Kong cell-based protein start-up Avant extends reach from faux meat to US$52.5 billion global anti-ageing products market
- Company is using cell culture to produce animal-based ingredients commonly used in skincare products
- Avant, which has been targeting local gastronomic tastes for seafood, will be able to commercialise skincare protein products in a shorter period of time
Avant Meats, Hong Kong’s first cell-based protein start-up, is using its cell culture biotechnology to make inroads into the anti-ageing product market.
“There is a whole group of animal-based ingredients commonly used in skincare products nowadays. We just use the cell culture method to produce these ingredients,” she said. Avant’s method does not require acres of land, live animals, their slaughter and various other complicated processes to produce collagen, a popular ingredient for skincare products, she added.
The global market for anti-ageing products was estimated to be worth US$52.5 billion last year, and was projected to reach a revised size of US$83.2 billion by 2027, growing at a compounded annual growth rate of 6.8 per cent over the analysis period of 2020-2027, according to Dublin-based online research platform Research and Markets.
