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Tencent’s housing broker Beike is in regulators’ cross hairs as China’s antitrust investigations pick up pace, Reuters reports

  • SAMR has been formally investigating in recent weeks whether KE Holdings, also known as Beike, forces real estate developers to list housing information only on its platforms, Reuters reported
  • The report is “fake news,” Beike said on its WeChat social media account, without elaborating. Company spokespeople referred media inquiries to its WeChat statement

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A picture of Beike Zhaofang. Photo: 163.com
China’s market regulator has begun an investigation into suspected anticompetitive practices by KE Holdings, the country’s biggest housing broker whose top backer is Tencent Holdings, two people who know of the matter said.

The investigation is the latest into China’s big so-called “platform” companies that match sellers and buyers, several of which have been accused by regulators of exploiting consumers.

KE Holdings, which operates housing platforms Lianjia and Beike in China, was warned last month by the State Administration for Market Regulation (SAMR), along with dozens of internet companies, against any abuse of market dominance and told to conduct self-inspections.
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SAMR has been formally investigating in recent weeks whether KE Holdings forces real estate developers to list housing information only on its platforms, including Lianjia and Beike, a tactic known as “choose one from two”, the people said, declining to be named because the information is not public. The report is “fake news,” Beike said in a one-sentence statement distributed through its WeChat social media account, without elaborating and without naming the media. Company spokespeople referred media inquiries to its WeChat statement.
Peng Yongdong,  co-founder, chief executive officer and executive director of Beike Zhaofang. Photo: Handout
Peng Yongdong,  co-founder, chief executive officer and executive director of Beike Zhaofang. Photo: Handout
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The investigation has not been publicly announced. It is not known when it will wrapped up or what it could entail for KE Holdings.

KE Holdings declined to comment. SAMR didn’t immediately respond to a request for comment.

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