A livestreamer promotes products from a live streaming base during the Singles’ Day online shopping event in Hangzhou, China, in November 2020. Millions of people have turned to live streaming to earn a living during the pandemic. Photo: Bloomberg
A livestreamer promotes products from a live streaming base during the Singles’ Day online shopping event in Hangzhou, China, in November 2020. Millions of people have turned to live streaming to earn a living during the pandemic. Photo: Bloomberg
Start-ups

Millions turn to live streaming to earn a living during Covid-19 pandemic, as the gig economy takes hold

  • Many people and businesses would not have survived the pandemic if it were not for the gig economy, says co-founder of live streaming service Uplive
  • Asia Innovations Group, the start-up behind Uplive and Lamour, is looking at launch an IPO in New York in the second half of this year, sources say

A livestreamer promotes products from a live streaming base during the Singles’ Day online shopping event in Hangzhou, China, in November 2020. Millions of people have turned to live streaming to earn a living during the pandemic. Photo: Bloomberg
A livestreamer promotes products from a live streaming base during the Singles’ Day online shopping event in Hangzhou, China, in November 2020. Millions of people have turned to live streaming to earn a living during the pandemic. Photo: Bloomberg
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