Soy milk drinks produced by Vitasoy are displayed on a supermarket shelf in Hong Kong. Photo: AFP Soy milk drinks produced by Vitasoy are displayed on a supermarket shelf in Hong Kong. Photo: AFP
Soy milk drinks produced by Vitasoy are displayed on a supermarket shelf in Hong Kong. Photo: AFP
Consumers

Explainer |
Here’s why Vitasoy needs to overcome the ‘Get out of mainland China’ boycott after stock market beating

  • Shares plunged 10 per cent in the five days to July 9, only the sixth time they have lost by at least that much on a weekly basis in the past decade
  • Leaked memo seen as sympathetic to ‘lone-wolf terrorist’ triggered a boycott by consumers, celebrities in mainland China

Topic |   Consumers
Soy milk drinks produced by Vitasoy are displayed on a supermarket shelf in Hong Kong. Photo: AFP Soy milk drinks produced by Vitasoy are displayed on a supermarket shelf in Hong Kong. Photo: AFP
Soy milk drinks produced by Vitasoy are displayed on a supermarket shelf in Hong Kong. Photo: AFP
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