Sales of Erke sportswear soared 52 times to around 6.3 million yuan on an e-commerce platform managed by JD.com on Friday. Photo: VCG via Getty Images Sales of Erke sportswear soared 52 times to around 6.3 million yuan on an e-commerce platform managed by JD.com on Friday. Photo: VCG via Getty Images
Sales of Erke sportswear soared 52 times to around 6.3 million yuan on an e-commerce platform managed by JD.com on Friday. Photo: VCG via Getty Images

Xiaomi founder Lei Jun’s endorsement, nationalistic fervour lift sales of Chinese sportswear firm Hongxing

  • Sales of Hongxing Erke on JD.com soared as flood donations earned it goodwill
  • Xiaomi’s founder Lei Jun posted a photo of himself wearing Erke trainers in unexpected boost to public image

Topic |   Li Ning Company Ltd
Sales of Erke sportswear soared 52 times to around 6.3 million yuan on an e-commerce platform managed by JD.com on Friday. Photo: VCG via Getty Images Sales of Erke sportswear soared 52 times to around 6.3 million yuan on an e-commerce platform managed by JD.com on Friday. Photo: VCG via Getty Images
Sales of Erke sportswear soared 52 times to around 6.3 million yuan on an e-commerce platform managed by JD.com on Friday. Photo: VCG via Getty Images
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