Fiture’s mirror-like workout screens offer interactive classes and customised training programmes. Photo: Handout Fiture’s mirror-like workout screens offer interactive classes and customised training programmes. Photo: Handout
Fiture’s mirror-like workout screens offer interactive classes and customised training programmes. Photo: Handout

Mirror, mirror on the wall, can you tell me if I’m fat or fit? Fiture aims to disrupt US, Europe markets with Tencent’s backing

  • Fiture, which stands for ‘fit for the future’, has disrupted the US$7 billion fitness market in China since its establishment two years ago
  • Firm has raised US$400 million over the past two years from investors such as Tencent, Sequoia Capital and New World Development’s Adrian Cheng

Topic |   Health & Fitness
Fiture’s mirror-like workout screens offer interactive classes and customised training programmes. Photo: Handout Fiture’s mirror-like workout screens offer interactive classes and customised training programmes. Photo: Handout
Fiture’s mirror-like workout screens offer interactive classes and customised training programmes. Photo: Handout
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