Hong Kong first in queue for taste of Impossible Food’s plant-based pork, as Impossible Pork heads to Jollibee-owned Tim Ho Wan, ParknShop stores

Impossible Pork will be launched across 100 restaurants in Hong Kong on October 4

Plant-based foods industry set to be worth US$35.8 billion by 2027 from US$11.1 billion in 2019, according to Polaris Market Research

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Hong Kong restaurants will use Impossible Pork in staple Chinese dishes such as dan dan noodles, dim sum and rice preparations. Photo: Handout

Published: 7:30am, 23 Sep 2021Updated: 9:10am, 23 Sep 2021

Corrected [9:09am, 23 Sep, 2021]

[9:09am, 23 Sep, 2021]
Correcting Dennis Woodside's title. He is president of Impossible Foods, not its founder and CEO.

US plant-based meat company Impossible Foods launched Impossible Pork across 100 restaurants in Hong Kong, including Jollibee Foods Corporation’s Tim Ho Wan, on Thursday.

Impossible Pork will be available from October 4 and its launch comes a year after the company introduced Impossible Beef in Hong Kong grocery stores. The new product is being rolled out on a mass scale in Hong Kong first and will be available in Singapore later this year.

“Pork is just so integral to the diet of people in Asia and in Hong Kong. When we were talking to both grocery stores and our existing partners for our burger products in Hong Kong, they were really pushing to get pork out as quickly as possible,” said Dennis Woodside, president of Impossible Foods.

Concerns about animal cruelty, consciousness about the health benefits offered by plant-based diets and rising adoption of flexitarian lifestyles have contributed to the growth of plant-based meats. The plant-based meat industry will register a 15.8 per cent annual growth rate to reach US$35.8 billion by 2027, compared to US$11.1 billion in 2019, according to market and consultancy firm Polaris Market Research.

Impossible pork will only be available in restaurants and as ready-to-eat meals to begin with, but will be hit supermarket shelves in the coming months, Woodside said.

Impossible Pork is made from soy, sunflower oil and coconut oil. It is lower in saturated fat and calories, and has no cholesterol, the company says. Photo: Handout

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