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Bordeaux wines topple Hermes’ Birkin bags, Scotch whisky as top luxury investment during pandemic

  • Fine wine prices rose 13 per cent in the 12 months to June compared to a 3 per cent decline in Hermes Birkin handbags, according to the Knight Frank Luxury Investment Index
  • Luxury watches and cars round off the top three investment assets, gaining 5 per cent and 4 per cent, respectively

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Wine casks stored in a wine cellar in Margaux, near Bordeaux. Prices of fine Bordeaux wines have jumped in the past year. Photo: AFP/Getty Images
Cheryl Arcibal
Wines have replaced Scotch whisky and Hermes handbags as the best performing luxury investment during the pandemic, according to Knight Frank.

The average price of investment grade wines rose 13 per cent in the 12 months to June, while the average price of the coveted handbag declined by 3 per cent in the period, according to a report by the London-based consultancy that primarily covers real estate.

Wines were followed by luxury watches and cars, which recorded gains of 5 per cent and 4 per cent, respectively.

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“Two assets that have been at the helm of the Knight Frank Luxury Investment Index in recent years – rare bottles of Scotch and Hermes handbags – have relinquished their places at the top of the index, recording negative 12-month growth,” said Andrew Shirley, editor of Luxury Investment Index at Knight Frank.

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Prices of wine, however, have risen by 119 per cent over a 10-year period, with vintages such as 1996 and 2000 Bordeauxs attracting interest from collectors.
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“Wine is doing really well, not going crazy but growing nicely. There are no signs of over exuberance,” said Nick Martin of Wine Owners, who compiles the data for Knight Frank.

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