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Executive’s tongue-in-cheek pledge to commit hara-kiri if his lithium battery firm doesn’t hit market cap target draws warning from Shanghai Stock Exchange

  • A manager at Nuode Investment posted on his personal WeChat account that he would commit the Japanese-style suicide should Nuode’s market value not increase to 50 billion yuan
  • The watchdog blasted his ‘inappropriate’ comment and ordered the firm to train its managers to follow the regulations more thoroughly

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The regulator branded Chen’s comment as ‘inappropriate’. Photo: AFP
Zhang Shidong
Nuode Investment, a maker of foils for lithium ion batteries, has received a warning from the Shanghai Stock Exchange after an executive made a bet that he would commit hara-kiri if the company failed to meet a market-cap target.
The Shenzhen-based firm, whose stock has surged this year, drew the regulator’s attention after vice general manager Chen Yubi posted on his personal WeChat account on Friday that he would commit the dramatic Japanese-style suicide should Nuode’s market value not increase to 50 billion yuan (US$7.8 billion) next year. The posting quickly went viral in the following days, with some investors saying that Chen’s call was even more bullish than that of sell-side analysts.

Chen’s “inappropriate” comment reflected the company’s flaws when it came to information disclosure and corporate governance, the stock exchange said in a letter to Nuode. The company should provide more training on regulations for board members, supervisors and senior management staff to raise their awareness of compliance with the rules, it said.

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Chen claims to have posted the message publicly by mistake. It was meant to be seen only by a small group of WeChat contacts, Nuode said in an exchange filing on Wednesday. The posting was quickly deleted after Chen spotted the mistake, it said.

The wording that was used was “not serious” but had “an adverse impact on the company,” said Nuode in the filing. “[The post] did not constitute an investment recommendation or represent the company’s view.”

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Hara-kiri, also called seppuku in Japanese, is a form of ritual suicide by disembowelment that was practised by ancient samurai warriors who were defeated in wars.

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