K11 Musea launched Hong Kong’s first and most diverse NFT art exhibition, which encapsulated and amplified its brand positioning as a ‘cultural-retail landmark’. Photo: Yik Yeung-man
Opinion
Opinion
Concrete Analysis
How shopping centre owners and retailers can prepare for Web3 and coming transformation of retail
- As more shopping centre owners and retailers hop on the bandwagon, it is vital to carefully plan out Web3 marketing campaigns to succeed
- Brands should focus on aligning with their unique identities and remaining consistent with their own guidelines
K11 Musea launched Hong Kong’s first and most diverse NFT art exhibition, which encapsulated and amplified its brand positioning as a ‘cultural-retail landmark’. Photo: Yik Yeung-man
