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Hong Kong-listed event marketing company aims to invest more in Saudi Arabia as Vision 2030 plan promises opportunities
- Pico Far East Holdings wants to seize opportunities arising from the Kingdom’s ambitious economic reform plans
- Pico aims to explore opportunities with the Saudi Tourism Board as the sector grows rapidly, says CEO
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Pico Far East Holdings, a Hong Kong-listed event marketing company that has been expanding its presence in the Middle East for nearly three decades, is set to increase its investments in Saudi Arabia over the next few years.
The company sees significant opportunities in the country, thanks to its ambitious economic plan, Vision 2030.
“We initiated our Middle East operations in Abu Dhabi and established our regional base in Dubai in the early 1990s. The region’s high growth potential was a major attraction for us,” said Lawrence Chia Song Huat, chairman and CEO of Pico.
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With Saudi Arabia’s launch of Vision 2030, a comprehensive reform plan aimed at diversifying the economy, modernising culture, and attracting international tourists, Pico anticipates a multitude of business opportunities.
“Saudi Arabia will be our primary focus this year and next,” Chia said.
03:05
Saudi tech minister says China a ‘success story to replicate’ during Hong Kong visit
Saudi tech minister says China a ‘success story to replicate’ during Hong Kong visit
In 2022, Pico secured a contract to design and build creative light displays, and provide event management services for Noor Riyadh, the world’s largest light and art festival, scheduled from November 30 to December 16, 2023.
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