Budget retailer Miniso eyes maximum impact from flagship brand store in Hong Kong after record results in 2023
- Miniso will open its largest store in Tsim Sha Tsui, a core business district with strong footfall for impact and exposure
- Company reported its best quarter on record in the three months to September 30, as new stores helped fuel sales and profitability
Hong Kong has always been an international shopping paradise, benefiting from strong consumption power, so there are still big opportunities in the market, chief marketing officer Robin Liu said in an interview.
“We are also using various types of online content to enhance the awareness and influence of our brands and products among young consumers in Hong Kong,” Liu said. “We hope to further strengthen our brand presence in Hong Kong.”
Liu said Miniso decided on Tsim Sha Tsui, a core business district, because the location will attract significant footfall. The huge flow of visitors “can bring more opportunities and more exposure”, he said.
“Miniso itself is an enterprise rooted in the Greater Bay Area, where enhanced integration within the region releases consumption power. We will also pay more attention to the Hong Kong market to enhance the influence of our brand,” he said.
Based in Guangzhou in southern Guangdong province, Miniso will also be looking to open an even bigger store in a yet-to-be-decided location, that will help provide a better shopping experience, he added.