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Pop Mart sues 7-Eleven store owners in US, alleging Labubu trademark infringements

Convenience stores allegedly sell fake Labubu toys and products, hurting its business and reputation, Pop Mart says in California lawsuit

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Customers look at Labubu dolls on display in a Pop Mart store in Las Vegas July 12, 2025. Photo: Las Vegas Review-Journal/TNS
Yuke Xiein Beijing

Chinese toymaker Pop Mart International is suing several 7-Eleven store operators in California for selling alleged counterfeits of its signature Labubu merchandise and infringing on its trademarks.

The group’s Beijing, Singapore and US-based units, which hold the trademarks and copyrights, are seeking injunctions to stop 7-Eleven Inc and seven convenience store owners or franchisees from continuing to commit the offence, according to the July 18 complaint in a California district court. It is also seeking to disgorge their profits, punitive damages and costs of the lawsuit.

Pop Mart confirmed the lawsuit on Thursday, without providing details on the timeline for the proceedings.

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“Despite its rights and ability to control and exercise approval over franchisees, 7-Eleven has failed to utilise this control to prevent and stop the counterfeiting and infringement of Pop Mart’s trademarks, trade dress and copyrights,” according to the complaint.

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Labubu creator Kasing Lung shares the vision behind his unique plush toys

Labubu creator Kasing Lung shares the vision behind his unique plush toys
Pop Mart’s Labubu dolls – mischievous, elfin figures with serrated teeth – have become a global sensation, helped by publicity generated by celebrity fans including David Beckham. Its success was also built on “blind boxes” aimed at creating a sense of mystery, helping propel sales to more than US$1.8 billion globally in 2024.
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