A Shinola employee (right) helps a customer with a Shinola watch. Small companies like Shinola are helping to revive the ‘Made in Detroit’ brand. Photo: Reuters
Small manufacturers bet on Detroit brand despite bankruptcy
Detroit’s manufacturing startups offer faint signs of economic diversification after decades of reliance on automakers
A Shinola employee (right) helps a customer with a Shinola watch. Small companies like Shinola are helping to revive the ‘Made in Detroit’ brand. Photo: Reuters