A Shinola employee (right) helps a customer with a Shinola watch. Small companies like Shinola are helping to revive the ‘Made in Detroit’ brand. Photo: Reuters A Shinola employee (right) helps a customer with a Shinola watch. Small companies like Shinola are helping to revive the ‘Made in Detroit’ brand. Photo: Reuters
A Shinola employee (right) helps a customer with a Shinola watch. Small companies like Shinola are helping to revive the ‘Made in Detroit’ brand. Photo: Reuters
Business

Small manufacturers bet on Detroit brand despite bankruptcy

Detroit’s manufacturing startups offer faint signs of economic diversification after decades of reliance on automakers

Reuters
Reuters

Updated: 2:51pm, 20 Jul, 2018

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A Shinola employee (right) helps a customer with a Shinola watch. Small companies like Shinola are helping to revive the ‘Made in Detroit’ brand. Photo: Reuters A Shinola employee (right) helps a customer with a Shinola watch. Small companies like Shinola are helping to revive the ‘Made in Detroit’ brand. Photo: Reuters
A Shinola employee (right) helps a customer with a Shinola watch. Small companies like Shinola are helping to revive the ‘Made in Detroit’ brand. Photo: Reuters
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