Erin Meyer argues that we are all part of a global network (real or virtual, physical or electronic) and appreciating the culture of others is a key to good business. Photo: Reuters

Eight-scale tool for mapping cultural differences

Identifying typical behaviour in a group is sometimes necessary in business rather than focusing on the personal traits of an individual

TOP PICKS

Erin Meyer argues that we are all part of a global network (real or virtual, physical or electronic) and appreciating the culture of others is a key to good business. Photo: Reuters
READ FULL ARTICLE