Erin Meyer argues that we are all part of a global network (real or virtual, physical or electronic) and appreciating the culture of others is a key to good business. Photo: Reuters
Eight-scale tool for mapping cultural differences
Identifying typical behaviour in a group is sometimes necessary in business rather than focusing on the personal traits of an individual
Erin Meyer argues that we are all part of a global network (real or virtual, physical or electronic) and appreciating the culture of others is a key to good business. Photo: Reuters