Advertisement
Business

New | Seiko Noda fights for the other half of Japan's 126 million people

Seen as a future candidate for first female prime minister, lawmaker Seiko Noda is battling to empower Japanese women - and fix the ailing economy

Reading Time:3 minutes
Why you can trust SCMP
Seiko Noda was Japan's youngest post-war cabinet member in 1989 when she was 37. Photo: Kyodo
Bloomberg

Anyone wondering why Japan is skirting yet another recession should spend an hour with lawmaker Seiko Noda.

In a nation that chronically underappreciates the talents of women (Japan trails Saudi Arabia and Bangladesh in terms of the number of females in politics), Noda is a trailblazer.

In 1989, at 37, she became Japan's youngest post-war cabinet member. Her skill in navigating around the jeers and contempt of male colleagues caught the attention of then-Japanese leader Keizo Obuchi, who famously dubbed Noda "the future candidate for female prime minister".

Advertisement

Noda took that notion out for a test-ride earlier this month, quietly seeking support to challenge Prime Minister Shinzo Abe in party elections. (She withdrew the challenge on September 8 due to lack of support.)

Her rallying cry: Abe's government has ignored economic reforms and demographic challenges to the detriment of Japan's global status.

Advertisement

Abe came to power in December 2012 with a mandate to put Japan back on top. China's gross domestic product had just surpassed Japan's, as President Xi Jinping rolled out an ambitious charm offensive in Asia.

Advertisement
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x