Liverpool’s Philippe Coutinho in action against Leicester City in the recent Premier League Asia Trophy tournament in Hong Kong. Photo: Reuters

Opinion

Lim Wei Shi

Liverpool 0-1 Copycats: how Chinese fake goods are beating the real thing

Name: SCMP
Telephone: +852-2680-8888

The Premier League club was forced to cut the cost of its latest shirt from US$87 to US$30. It’s not the only brand losing against counterfeits

Lim Wei Shi , Christopher Tang , Sarah Gao Yini

Published: 12:14pm, 11 Aug, 2017

Updated: 2:55pm, 20 Jul, 2018

Liverpool’s Philippe Coutinho in action against Leicester City in the recent Premier League Asia Trophy tournament in Hong Kong. Photo: Reuters

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Lim Wei Shi

Lim Wei Shi is associate professor of marketing at the National University of Singapore Business School

Christopher Tang

Christopher Tang is university distinguished professor and Edward Carter professor of business administration at the UCLA Anderson School of Management

Sarah Gao Yini

Sarah Gao Yini is a PhD student in analytics and operations at the National University of Singapore Business School