Liverpool’s Philippe Coutinho in action against Leicester City in the recent Premier League Asia Trophy tournament in Hong Kong. Photo: Reuters
Lim Wei Shi
Opinion

Opinion

Lim Wei Shi

Liverpool 0-1 Copycats: how Chinese fake goods are beating the real thing

The Premier League club was forced to cut the cost of its latest shirt from US$87 to US$30. It’s not the only brand losing against counterfeits

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Liverpool’s Philippe Coutinho in action against Leicester City in the recent Premier League Asia Trophy tournament in Hong Kong. Photo: Reuters
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Lim Wei Shi

Lim Wei Shi

Lim Wei Shi is associate professor of marketing at the National University of Singapore Business School

Christopher Tang

Christopher Tang

Christopher Tang is university distinguished professor and Edward Carter professor of business administration at the UCLA Anderson School of Management

Sarah Gao Yini

Sarah Gao Yini

Sarah Gao Yini is a PhD student in analytics and operations at the National University of Singapore Business School