Luxury brands are repositioning themselves in China to better reach out to millennials. Photo: AFP

Chinese millennials give luxury brands a boost as they earn and spend it all

Bain & Co survey shows that Chinese youth will continue to splurge on big brands, even as the country accounts for 32pc of global luxury sales last year

Topic |   Luxury in China

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Luxury brands are repositioning themselves in China to better reach out to millennials. Photo: AFP
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