Luxury brands are repositioning themselves in China to better reach out to millennials. Photo: AFP
Luxury brands are repositioning themselves in China to better reach out to millennials. Photo: AFP

Chinese millennials give luxury brands a boost as they earn and spend it all

Bain & Co survey shows that Chinese youth will continue to splurge on big brands, even as the country accounts for 32pc of global luxury sales last year

Luxury brands are repositioning themselves in China to better reach out to millennials. Photo: AFP
Luxury brands are repositioning themselves in China to better reach out to millennials. Photo: AFP
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