Li Ning, China’s former Olympic gymnast and executive chairman and interim chief executive officer of the firm bearing his name. Photo: Sam Tsang Li Ning, China’s former Olympic gymnast and executive chairman and interim chief executive officer of the firm bearing his name. Photo: Sam Tsang
Li Ning, China’s former Olympic gymnast and executive chairman and interim chief executive officer of the firm bearing his name. Photo: Sam Tsang
Lam Ka-sing
Opinion

Opinion

Across The Border by Lam Ka-sing

Shift towards e-commerce leads Chinese sportsware brand Li Ning’s recovery

The eponymous sportswear company founded by China’s former Olympic gymnast achieved staggering 58 per cent revenue growth in its e-commerce business in the first half of this year

Li Ning, China’s former Olympic gymnast and executive chairman and interim chief executive officer of the firm bearing his name. Photo: Sam Tsang Li Ning, China’s former Olympic gymnast and executive chairman and interim chief executive officer of the firm bearing his name. Photo: Sam Tsang
Li Ning, China’s former Olympic gymnast and executive chairman and interim chief executive officer of the firm bearing his name. Photo: Sam Tsang
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