Kweichow Moutai ranked fifth in the FutureBrand Index. Photo: Simon SongKweichow Moutai ranked fifth in the FutureBrand Index. Photo: Simon Song
Kweichow Moutai ranked fifth in the FutureBrand Index. Photo: Simon Song

World’s most admired companies: Chinese behemoths find financial muscle does not translate into brand appeal

  • Kweichow Moutai is the only Chinese company to rank among the top 10 in the FutureBrand Index
  • Apple is the world’s most admired company, jumping three places from the previous survey in 2018

Topic |   Alibaba
Kweichow Moutai ranked fifth in the FutureBrand Index. Photo: Simon SongKweichow Moutai ranked fifth in the FutureBrand Index. Photo: Simon Song
Kweichow Moutai ranked fifth in the FutureBrand Index. Photo: Simon Song

Corrected [9:26pm, 6 Aug, 2020]

  • [9:26pm, 6 Aug, 2020]

    Corrects story to show the survey was conducted by FutureBrand and not PwC

  • We are part of the Trust Project What is it?
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