Decathlon Hong Kong sets sights on ‘sports friendly’ New Territories as it opens Sha Tin and Ma On Shan branches
- Sha Tin is a really sports friendly neighbourhood, says Decathlon co-CEO Hugo Jehlen
- We are trying to create as many services as relevant to make shopping more convenient, executives say
Hong Kong was merely considered a pilot scheme for Decathlon, but four years later it finds itself opening branches six and seven, with an eighth already in the works.
The French sports retailer is not the first to head north, its decentralisation driven primarily by the Island’s notoriously high rents. Sha Tin district, and much of New Territories, has also conveniently seen a rise in demand for health and wellness.
Ahead of the opening of its Sha Tin store in New Town Plaza’s Phase III last week, Decathlon Hong Kong’s commanders-in-chief explained why New Territories was next.
“We try to be where our users and customers need us. It’s obvious that Sha Tin is a really sports friendly neighbourhood – you can hike, run, cycle, you have the [Shing Mun] river, basketball courts,” said Decathlon co-CEO Hugo Jehlen.
