SoFi says millennials are underserved by Hong Kong’s brokerage services, and that its priority was increasing its customer base among younger traders. Photo: Bloomberg
SoFi says millennials are underserved by Hong Kong’s brokerage services, and that its priority was increasing its customer base among younger traders. Photo: Bloomberg
Fintech

Hong Kong online brokerage banks on US parent as it targets younger traders with app-based services

  • SoFi Hong Kong is banking on new San Francisco-based parent to grow customer base, especially among traders in their 20s and 30
  • Hong Kong millennials underserved by city’s brokerage services, executive says

SoFi says millennials are underserved by Hong Kong’s brokerage services, and that its priority was increasing its customer base among younger traders. Photo: Bloomberg
SoFi says millennials are underserved by Hong Kong’s brokerage services, and that its priority was increasing its customer base among younger traders. Photo: Bloomberg
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