SoFi says millennials are underserved by Hong Kong’s brokerage services, and that its priority was increasing its customer base among younger traders. Photo: Bloomberg SoFi says millennials are underserved by Hong Kong’s brokerage services, and that its priority was increasing its customer base among younger traders. Photo: Bloomberg
SoFi says millennials are underserved by Hong Kong’s brokerage services, and that its priority was increasing its customer base among younger traders. Photo: Bloomberg

Hong Kong online brokerage banks on US parent as it targets younger traders with app-based services

  • SoFi Hong Kong is banking on new San Francisco-based parent to grow customer base, especially among traders in their 20s and 30
  • Hong Kong millennials underserved by city’s brokerage services, executive says

Topic |   Fintech
SoFi says millennials are underserved by Hong Kong’s brokerage services, and that its priority was increasing its customer base among younger traders. Photo: Bloomberg SoFi says millennials are underserved by Hong Kong’s brokerage services, and that its priority was increasing its customer base among younger traders. Photo: Bloomberg
SoFi says millennials are underserved by Hong Kong’s brokerage services, and that its priority was increasing its customer base among younger traders. Photo: Bloomberg
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