Bossini operates 39 shops in Hong Kong and Macau, and 180 in mainland China. Photo: Shutterstock Bossini operates 39 shops in Hong Kong and Macau, and 180 in mainland China. Photo: Shutterstock
Bossini operates 39 shops in Hong Kong and Macau, and 180 in mainland China. Photo: Shutterstock

Iconic Hong Kong clothing brand Bossini’s share price doubles as investors back gymnastics star Li Ning to revive its flagging fortunes

  • The stock has skyrocketed after a joint venture controlled by Viva China, a sports talent agency founded by Li, said it would buy a 66.6 per cent stake
  • Bossini has floundered in recent years as the once-popular brand failed to adapt in an increasingly competitive consumer market

Topic |   Li Ning Company Ltd
Bossini operates 39 shops in Hong Kong and Macau, and 180 in mainland China. Photo: Shutterstock Bossini operates 39 shops in Hong Kong and Macau, and 180 in mainland China. Photo: Shutterstock
Bossini operates 39 shops in Hong Kong and Macau, and 180 in mainland China. Photo: Shutterstock
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