Women have become a driving force of consumption in China. Here, women wearing walk along a business street after shopping in Beijing. Photo: Agence France-Presse)Women have become a driving force of consumption in China. Here, women wearing walk along a business street after shopping in Beijing. Photo: Agence France-Presse)
Women have become a driving force of consumption in China. Here, women wearing walk along a business street after shopping in Beijing. Photo: Agence France-Presse)

What investors need to know about the ‘little sisters’ army of young women powering China’s consumption growth story

  • Women overall make three out of four purchases in China, boosting shares of companies ranging from cosmetics to duty-free shops
  • Households are shrinking in China, and women are marrying later, if at all, amplifying their buying power

Topic |   China economy
Women have become a driving force of consumption in China. Here, women wearing walk along a business street after shopping in Beijing. Photo: Agence France-Presse)Women have become a driving force of consumption in China. Here, women wearing walk along a business street after shopping in Beijing. Photo: Agence France-Presse)
Women have become a driving force of consumption in China. Here, women wearing walk along a business street after shopping in Beijing. Photo: Agence France-Presse)
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