In May, Sneaker Con – a New York-founded event for sneakerheads to buy, sell, and trade their shoe collections, was held in China for the first time, attracting 20,000 people to the expo in Shanghai. Photo: YouTube

China cracks down on speculative trading in limited edition shoes, but ‘sneakerheads’ continue to fuel phenomenon

  • People’s Bank of China has said that speculative buying of limited edition trainers had become a problem and warned speculators against using more than a dozen online platforms
  • Growing popularity of sneaker trading has seen Sneaker Con launch its first event in Shanghai and US-based marketplace GOAT launch a China-specific app
Topic |   Investing

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In May, Sneaker Con – a New York-founded event for sneakerheads to buy, sell, and trade their shoe collections, was held in China for the first time, attracting 20,000 people to the expo in Shanghai. Photo: YouTube
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