Tourists line up outside a Louis Vuitton store on Canton Road. High-net-worth individuals are shifting away from owning things to seeking experiences. Photo: EPA

When wealth is not enough: China’s rich seek luxury experiences to show off their fortunes

Luxury brand retailers tap into the growing demand from mainland consumers to experience the nicer things in life, rather than own them

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Tourists line up outside a Louis Vuitton store on Canton Road. High-net-worth individuals are shifting away from owning things to seeking experiences. Photo: EPA
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