Millennials account for around 30 per cent of luxury sales in China. Photo: EPA

Global luxury brands again chase China's young, rich and spendthrift

An increase in spending by cash-rich Chinese millennials is prompting brands to open new stores in second- and third-tier cities where luxury spending is growing faster

Topic |   Luxury in China

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Millennials account for around 30 per cent of luxury sales in China. Photo: EPA
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