For its “Genius” project, luxury seller Moncler replaces its seasonal campaigns with monthly collections in collaboration with forward-thinking fashion designers such as Craig Green and Hiroshi Fujiwara. These kinds of outfits will be available at the giant online e-commerce site Tmall between October 4 and October 14. Photo: Handout

Luxury e-commerce in China has loads of room to grow, thanks to the country’s tech-savvy, cash-rich millennials

Luxe brands ramp up their e-commerce game in China as they try to create buzz with digitally-driven Chinese millennials – the key growth-driver of the fast-paced and booming market.

Topic |   Luxury in China

TOP PICKS

For its “Genius” project, luxury seller Moncler replaces its seasonal campaigns with monthly collections in collaboration with forward-thinking fashion designers such as Craig Green and Hiroshi Fujiwara. These kinds of outfits will be available at the giant online e-commerce site Tmall between October 4 and October 14. Photo: Handout
READ FULL ARTICLE