A study by research firm OC&C Strategy Consultants, reveals marked differences in attitude and lifestyle among young Chinese adults. Photo: AP Photo

China’s confident and carefree Generation Z spend over US$7,000 a year on luxury goods

  • Study by research firm OC&C Strategy Consultants shows why luxury brands are dependent on continued splurging by young adults in Asia’s biggest economy
Topic |   Luxury Spend It

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A study by research firm OC&C Strategy Consultants, reveals marked differences in attitude and lifestyle among young Chinese adults. Photo: AP Photo
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