More Chinese people are using electric toothbrushes as they become more affluent. Photo: Shutterstock

Soy milk, toothbrushes and hair conditioner are biggest winners as more Chinese consumers opt for premium brands, says study

  • Milk made from soybeans saw annual sales grow by half on average between 2016 and 18, according to a report by consultancy Bain & Company
Topic |   Consumers

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More Chinese people are using electric toothbrushes as they become more affluent. Photo: Shutterstock
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