Hong Kong wealth legacy academy’s new portal connects rich families with charitable work
The website will serve as a repository for philanthropic projects that wealthy families can participate in, chairman Adrian Cheng says
The Hong Kong Academy for Wealth Legacy (HKAWL), chaired by Adrian Cheng Chi-kong, launched a web portal on Tuesday to connect wealthy families with philanthropic initiatives, giving them access to high-impact projects.
The Impact Link Online Portal (iLink) will serve as a repository for philanthropic projects that wealthy families can participate in, as well as an online community where they can connect and learn from one another, said Cheng, a former CEO of Hong Kong property giant New World Development (NWD).
“From our engagements with family office principals, asset owners and inheritors, we’ve observed a strong demand for guidance on setting up family foundations, identifying impactful projects, scaling philanthropic efforts through collaboration and measuring philanthropic outcomes,” said Cheng. “Families are also eager to learn from others’ experiences about effective practices in philanthropy.”
The portal was developed to meet these needs, offering a centralised platform for knowledge sharing, collaboration, as well as empowering families to reach informed and impactful philanthropic endeavours, he added.
Cheng, 45, a scion of one of Hong Kong’s wealthiest families – which controls NWD and jewellery retailer Chow Tai Fook Jewellery Group – resigned as CEO of NWD in September.
Long regarded as the family’s heir apparent, Cheng joined NWD in 2007 at the age of 28 and led the company through an aggressive expansion in mainland China and Hong Kong, including the launch of his signature K11-branded shopping centres.