Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: AFP
Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: AFP
SCMP Editorial
Opinion

Opinion

Editorial by SCMP Editorial

China must keep the influencers honest

  • It is right for the government to discipline online superstars, but there can be no opaqueness or ambiguity when taking action

Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: AFP
Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: AFP
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